22.11.2009

Earlier this year, Austin Reed approached Stylo with their initial ideas for presenting their Autumn/Winter fashion windows. Stylo worked closely with them to ensure their concepts were turned into reality – presenting the clothes in an eye-catching display. We were thrilled when this won the accolade of ‘Best Window Graphic’ at this year’s Visual Merchandising Awards.

The brief called for easy-to-change windows: allowing Austin Reed to turn around new promotions “on a sixpence” if they want! Stylo used versatile graphics which can be installed by in-store staff, keeping the costs and timescales manageable.

The window display featured StaticGraphics – which the client specifically requested for their design. It created a “ghost-effect” for maximum window appeal. Stylo’s magnetic MagniGraphix is used at the rear to give excellent economic changeability for every season.

Stylo also produced the window graphics for the winner of ‘Best Out of Town Window’ designed by Gorgeous for White Stuff. This featured life-sized caravans, striking backdrops and our easy-to-remove window vinyls. All aboard the White Stuff Princess!