TREND ALERT: NEW SEASON REBRAND


When we completed the Stylo rebrand earlier this year, we had no idea of the global effect it would have. Since then, barely a week has gone by without a super-brand announcing it’s plan to update their image.


Autumn 18 is Rebrand season. Here are just a few we’ve been eagerly awaiting and how we feel now they’ve arrived!


When Burberry chose to reveal their new monogram on Instagram, the signature print went viral. We love the bold and playful palette and like all good branding the roots are in the brand's heritage. Designed by Peter Saville, we especially like the contrast between the heavily serif monogram verses the new typographic logo. We will be a little sad to see the knight on horseback ride off into the distance, but we can’t wait to see where the brand goes next.

John Lewis announced their intention to rebrand earlier this year and it’s fair to say the reaction was barely lukewarm. However, since the unveiling of the sharp and sleek ‘& Partners’ update we’ve enjoyed seeing the rebrand come to life. Created by Pentagram, the design unifies the John Lewis and Waitrose brands. We love the nod to the 1960’s with the line pattern that feature across both logos.

Of all the rebrands in 2018, who could have predicted that it would be Celine that caused the most controversy by ditching its French accent! This seemingly simple rebrand saw the Parisian fashion house revert back to its 1960’s origin when the accent was rarely used.

The latest update in the brands transformation project, Debenhams have released their new look brand logo and slogan. In collaboration with Mother, Debenhams have created a new brand identity which aims to reinvigorate the customers' love of shops. We love the use of bold block colour with cheeky conversational accents.


Considering a rebrand? At Stylo we work on rebrands of all styles and sizes. From concept development to mass roll-out we have the skills and experience to deliver first class branding. Get in touch today to discuss your next project.


#Stylo #Rebrand #Retail #Highstreet #JohnLewis #Debenhams #Celine #Burberry #Autumn18

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